adstage
adstage attribution and AI analytics: measuring after the click
Connect deep links, events, funnels and retention to compare channel quality and real conversion.
What does this product help you solve?
If ad clicks are growing but their contribution to sign-ups or purchases is unclear, acquisition and behavior need a shared measurement framework. adstage brings web and app attribution, deep links, event collection and reports together to examine both campaign performance and the journey inside your product.
Capabilities and decision criteria
Measure channel contribution
Connect ad clicks, installs and important conversion events to analyze channels and campaigns. Compare acquisition against defined conversion goals, not just traffic volume.
Deep links and destination routing
Create links with campaign, creative and keyword parameters and configure Android, iOS and desktop destinations. Route to an app, store or website, with a web fallback where configured.
Analyze each funnel stage
Define an event sequence such as product view → cart → purchase. Compare completion and drop-off between stages to identify experiences to improve after acquisition.
Compare cohort retention
Group users by an event such as installation and examine whether they return later. Compare retention by channel, campaign or creative to assess both acquisition volume and durability.
Connect ad accounts and costs
Review campaign and cost data from supported integrations. The NAVER Search Ads guide separates web SDK tracking, tracking URLs and account integration, so validate conversion tracking and cost collection independently.
Inspect and export events
Collect standard and custom events, inspect integration logs and export data for further analysis. Keep event names, properties, currency and user-identification conventions consistent across the team.
Use scenarios
Commerce conversion improvement
Build a funnel from product view to cart and purchase. Compare campaign conversions with drop-off to prioritize landing-page or checkout experiments.
Game and app acquisition quality
Compare installation performance with later return activity. Distinguish channels that generate many installs from those that bring users who remain active.
Marketing and engineering alignment
Marketing defines campaigns and goals; engineering defines event and deep-link behavior. Use shared event definitions and reports to discuss performance.
Illustrative workflows based on product capabilities, not verified customer deployments or performance results.
Implementation workflow
- 01
Design measurement
Set up the organization and app, target events and campaign naming conventions.
- 02
Connect SDKs and events
Integrate the relevant SDK and test initialization, identifiers and event properties.
- 03
Configure links and channels
Verify destinations and fallbacks, then configure accounts, cost collection and postbacks as needed.
- 04
Review and improve
Validate collected events, then combine attribution, funnel and retention reports to plan the next experiment.
Platforms and integration
Official documentation covers mobile and web SDKs, platform-specific deep links and in-app events. Check app identifiers and web-domain settings, and test links with and without the app installed and inside in-app browsers.
Practical checklist
- Define collected events, consent requirements and identifier handling.
- Confirm channel support, account permissions, attribution rules and cost refresh schedules.
- Check current contract terms for event limits, retention, team permissions and pricing.
Frequently asked questions
Is a difference from an ad platform necessarily an error?
No. Official integration guidance notes differences in aggregation time, time zones and filters. Compare the same period and conversion definition, and account for cost refresh schedules.
Will installing an SDK reveal every conversion automatically?
Your sign-up, purchase and other business events must be connected correctly with their properties. Validate event logs, test conversions, links and channel settings.
Are all advertising costs updated in real time?
No; schedules vary by channel. For example, the NAVER Search Ads guide describes periodic collection of historical costs excluding the current day. That is separate from real-time event collection.
Official sources and earlier articles
This article summarizes and interprets the sources below. Features and conditions may change.
- adstage product overviewadstage
- Attribution report overviewadstage Docs
- AI Analyticsadstage